Post by account_disabled on Mar 5, 2024 21:56:22 GMT -8
Start the culture change now with internal education: The internal culture change is the biggest hurdle for companies. I spoke to a traditional media company yesterday that is quickly migrating away from print to online, and is conducting internal ‘show and tell brown bag sessions’ across the enterprises where people can come from any department. 4) Rather than build a strategy focused on technologies, build around customers and employees: Above all, don’t focus on the technologies themselves, start to train yourself to start and end a discussion with customers (and/or employees) rather than “Twitter”. 5) Organize your company for social:
There’s an innovation curve Indonesia Telegram Number Data here that your company must jump, but to be successful, you’ll need to change not technology (only 20%) but culture, strategy, process, roles, and how you measure (the other 80%). I’ll be publishing a report in the near future (with data from a recent survey to brands) that discusses how companies are organizing for social technologies, and what some best practices are in the near future. There’s a lot of social media strategists that are reading this blog, and vendors who support them, I’d love to hear from you the changes in the last 12 months we’ve seen, as well as some practical advice to brands to be prepared.In the spirit of collaboration (like Google Wave), I’ve obtained insight from Forrester analyst colleagues Ray Wang and Rob Koplowitz. Update:
I just chatted with colleague Ted Schadler who also posted his thoughts: Google Wave: Surfing The Future Of Collaboration. Google launches a Collaboration Platform Google announced the Wave product, a next generation collaboration platform yesterday at their developer conference, in hopes of getting third parties to build modules on it, the product won’t be released till later this year. I just spend over an hour watching the Google Wave video, don’t bother watching it, as I’ll summarize. Essentially, Google wows a room full of developers (aka clapping technoheads) at their conference and win them over for 30 minutes of collaboration technologies. I
There’s an innovation curve Indonesia Telegram Number Data here that your company must jump, but to be successful, you’ll need to change not technology (only 20%) but culture, strategy, process, roles, and how you measure (the other 80%). I’ll be publishing a report in the near future (with data from a recent survey to brands) that discusses how companies are organizing for social technologies, and what some best practices are in the near future. There’s a lot of social media strategists that are reading this blog, and vendors who support them, I’d love to hear from you the changes in the last 12 months we’ve seen, as well as some practical advice to brands to be prepared.In the spirit of collaboration (like Google Wave), I’ve obtained insight from Forrester analyst colleagues Ray Wang and Rob Koplowitz. Update:
I just chatted with colleague Ted Schadler who also posted his thoughts: Google Wave: Surfing The Future Of Collaboration. Google launches a Collaboration Platform Google announced the Wave product, a next generation collaboration platform yesterday at their developer conference, in hopes of getting third parties to build modules on it, the product won’t be released till later this year. I just spend over an hour watching the Google Wave video, don’t bother watching it, as I’ll summarize. Essentially, Google wows a room full of developers (aka clapping technoheads) at their conference and win them over for 30 minutes of collaboration technologies. I