Post by account_disabled on Mar 4, 2024 21:42:02 GMT -8
The Tik Tok reality is here to stay. Although the app disappears for a while, the change in content that it has brought about for society opens a new path to understanding the new generations that many brands are eager to explore. Whether we like it or not, in recent months we have all heard (or rather, seen) some mention of the well-known quaver-shaped app that floods the rest of the networks with its content. It is dynamic, it is trendy and attracts millions of users every day. But Tik Tok has not only broken the social media landscape with its presence. Also that of communication and UX Writing. We see it on the news. In instastories videos. On Facebook. Twitter. Pinterest. The most lost, perhaps also by WhatsApp statuses. A short video empire that is gaining more and more strength with its filters, effects and editing functionalities ready to be seen. tik tok growth Social Wars: The rise of Tik tok for brands in branding Although many perceive it as a relatively new app, the truth is that Tik Tok has been in development since . First it wasThen, a merger with Douyin, which belongs to the technology corporation ByteDance. Now, it has become one of the most valuable social networks on the digital landscape.
Nothing is a casuality. That it began as a social network for music, covers and short videos and merged with another media and flash content app led it to consolidate the brand identity that today attracts millions of users looking for something different. And on Tik Tok everything sounds to the rhythm of stories. Unlike Instagram, where hashtags began to feel like a must, they began to be used Industry Email List practically for aesthetics; or Facebook, where sharing videos was to generate likes and comments, Tik Tok's management of content is much simpler. Discover. Visualize. Share. In a few seconds you generate direct traffic to the video, you have “consumed” an experience that tells a story or challenge and you know what they are talking about thanks to the hashtags. Because yes friends, hashtags have a lot to say here. UX, signifiers and stories summarized in hashtags I'm not going to tell you how hashtags work because it's nothing new. We have all used them and those who haven't know what it's about. Well: in Tik Tok the content moves through them. Because? Because everyone uses it at the same time. Because it is a way to sign up to many of the platform's weekly trends.
Because they work. One of the things that surprised me most when I started using Tik Tok was how they promoted hashtags so that the social network was constantly renewed with content related to them. This way, you find what you are looking for more easily. On Instagram, if you type Kim Kardashian you will not only find photos of Kim Kardashian. Also random content that seeks to generate visibility. I suppose that over time Tik Tok will not be able to escape this latent reality, but in the meantime it retains its functionality very well. Tik Tok Business Furthermore, on Tik Tok the first thing that appears to you is not the people you follow. In fact, when you open it for the first time it doesn't suggest that you “add tags with things you like” (like Pinterest) or “follow people you're interested in” (like Twitter). It also doesn't push you to share your content (hello, Instagram). Tik Tok shows you random popular videos, and from there you can spend hours diving into videos you didn't even know you liked. Pure addiction. communication on tik tok This narrative way of guiding the user demonstrates a change of chip in social networks. Because it no longer focuses on you seeing what your community is doing, which too.
Nothing is a casuality. That it began as a social network for music, covers and short videos and merged with another media and flash content app led it to consolidate the brand identity that today attracts millions of users looking for something different. And on Tik Tok everything sounds to the rhythm of stories. Unlike Instagram, where hashtags began to feel like a must, they began to be used Industry Email List practically for aesthetics; or Facebook, where sharing videos was to generate likes and comments, Tik Tok's management of content is much simpler. Discover. Visualize. Share. In a few seconds you generate direct traffic to the video, you have “consumed” an experience that tells a story or challenge and you know what they are talking about thanks to the hashtags. Because yes friends, hashtags have a lot to say here. UX, signifiers and stories summarized in hashtags I'm not going to tell you how hashtags work because it's nothing new. We have all used them and those who haven't know what it's about. Well: in Tik Tok the content moves through them. Because? Because everyone uses it at the same time. Because it is a way to sign up to many of the platform's weekly trends.
Because they work. One of the things that surprised me most when I started using Tik Tok was how they promoted hashtags so that the social network was constantly renewed with content related to them. This way, you find what you are looking for more easily. On Instagram, if you type Kim Kardashian you will not only find photos of Kim Kardashian. Also random content that seeks to generate visibility. I suppose that over time Tik Tok will not be able to escape this latent reality, but in the meantime it retains its functionality very well. Tik Tok Business Furthermore, on Tik Tok the first thing that appears to you is not the people you follow. In fact, when you open it for the first time it doesn't suggest that you “add tags with things you like” (like Pinterest) or “follow people you're interested in” (like Twitter). It also doesn't push you to share your content (hello, Instagram). Tik Tok shows you random popular videos, and from there you can spend hours diving into videos you didn't even know you liked. Pure addiction. communication on tik tok This narrative way of guiding the user demonstrates a change of chip in social networks. Because it no longer focuses on you seeing what your community is doing, which too.