Post by account_disabled on Jan 11, 2024 1:40:05 GMT -8
For centuries, the art of selling meant tailoring your pitch to individual customers. Encyclopedia sellers (remember them!) dragged suitcases loaded with volumes of books, knocked on doors and crafted their speech to meet the customer's needs. The possible success or failure of the sale depended on adding that personal touch. The introduction of the web marked the beginning of the era of electronic commerce. But brands mainly adopted an 'every customer is the same' line of thinking, sending generic mailshots to thousands of people at the same time. Since then, expectations for business communications have changed. Digital natives have pushed out older generations to become the largest customer base. Superior experiences drive purchasing choices. Fortunately, the advancement of Big Data has allowed brands to collect a wealth of contextualized information that builds a complete picture of a customer's personal journey, allowing them to create the perfect tailored experience.
Of marketers said personalization remained their biggest challenge, while eight in 10 customers wanted brands to know them and understand when to target them. With that in mind, let's discuss what marketplace personalization is, how it can benefit your brand, and what you can do to start integrating it into your marketing strategy. Index Marketing Personalization Explained Break the noise roll the ball Stay relevant with personalized marketing Marketing Personalization Explained Personalization is the process of targeting content to people based on one or Middle-East Mobile Database more of the following: who they are; Where are they; when, why and how they access the content; and what device they use to access it. Scott P. Abel, The Content Wrangler Your communication with customers is relevant when they understand the context of your message: without it, the meaning is lost. You need to ensure that the content you deliver fits the before and after of the user journey. Customers must understand why they receive a communication, whether it is content, services or products.
Let's say a customer signs up to receive your white paper. What is the next step in your strategy? Do you send an automatic follow-up email in a week? Schedule a phone call? They are logical steps for a marketing strategy, but they don't take into account additional interactions the buyer may have had with your brand. Generating contextual intelligence gives you a deeper understanding of the actions customers take before and after your communication. Perhaps they tweeted about the white paper afterwards, shared a post on LinkedIn, or discussed its content on another platform. The goal of contextual marketing is to turn data and analysis into insights that give you comprehensive information about user actions. Then, you can discover the right action to maximize the customer experience and extract the most value possible from the interaction. Superior-Personalized-Marketing-Offer-CX-Builds-Stronger-Customer-Relationships Break the noise Adopting personalized marketing offers brands far-reaching benefits. Customized content allows you to cut through the noise to differentiate yourself from the competition while earning the trust of your customer base.
Of marketers said personalization remained their biggest challenge, while eight in 10 customers wanted brands to know them and understand when to target them. With that in mind, let's discuss what marketplace personalization is, how it can benefit your brand, and what you can do to start integrating it into your marketing strategy. Index Marketing Personalization Explained Break the noise roll the ball Stay relevant with personalized marketing Marketing Personalization Explained Personalization is the process of targeting content to people based on one or Middle-East Mobile Database more of the following: who they are; Where are they; when, why and how they access the content; and what device they use to access it. Scott P. Abel, The Content Wrangler Your communication with customers is relevant when they understand the context of your message: without it, the meaning is lost. You need to ensure that the content you deliver fits the before and after of the user journey. Customers must understand why they receive a communication, whether it is content, services or products.
Let's say a customer signs up to receive your white paper. What is the next step in your strategy? Do you send an automatic follow-up email in a week? Schedule a phone call? They are logical steps for a marketing strategy, but they don't take into account additional interactions the buyer may have had with your brand. Generating contextual intelligence gives you a deeper understanding of the actions customers take before and after your communication. Perhaps they tweeted about the white paper afterwards, shared a post on LinkedIn, or discussed its content on another platform. The goal of contextual marketing is to turn data and analysis into insights that give you comprehensive information about user actions. Then, you can discover the right action to maximize the customer experience and extract the most value possible from the interaction. Superior-Personalized-Marketing-Offer-CX-Builds-Stronger-Customer-Relationships Break the noise Adopting personalized marketing offers brands far-reaching benefits. Customized content allows you to cut through the noise to differentiate yourself from the competition while earning the trust of your customer base.